![]() That’s probably especially true if you are the brand. There’s research from Marketo and HubSpot which suggests rich text formats may be more effective than the templates so many of us use. Have you ever wondered whether they should be HTML templates or much simpler? The ones where we all set up a template and then use it every time without thinking. That’s right, the regular bread-and-butter emails we send to keep in touch. ![]() When you invite people to an event and some of them haven’t responded, why not send a friendly reminder from a person? Newsletters and Regular Updates When you’re sending reminder or follow up emails Same goes for follow up emails if you’re running a nurture series after a download. ![]() ![]() So send the download / welcome / thanks for your enquiry response from a personal email address, with a personal signature. It’s also a great opportunity to start a conversation with someone who is actually interested. That was an individual action, which deserves an individual response. Someone reached out to you and your company for something. Send these emails from your own email program, one by one. In fact, if you only have a small list, stay away from your email service provider altogether. So make your communications look like it’s one-to-one. They certainly don’t expect to get a glossy newsletter style email from you. Your recipients don’t know anything about you. For example: When you’re doing cold email outreach There are times when you want to be really sure your recipients think you are talking to them and them alone. This is probably the most underused format of all.Įmail is meant to be a one-to-one communication. It can help with getting past spam filters. Unless your email service provider offers an automatic plain text version, in which case, add it every time. If none of those are you, ignore plain text emails. Later emails from HostPapa weren’t plain text, but they needed to be sure that first one got through! My example was for setting up web hosting. Occasionally also, if an email really must go through.You’re a bank, or an e-security business, and you just don’t want any random links to get into your email. Maybe your clients (or you) are fanatical about security.Sometimes HTML can confuse software these people use to access emails. Maybe your clients have lots of accessibility issues.So why does anyone use it? There’s a handful of reasons. As a side-effect, you can’t track the clicks either. It’s harder for people to follow links since they have to copy and paste instead of just clicking. Now we’ve got the definitions clear, let’s have a look at the scenarios when you would or wouldn’t use each of these types of email. This kind of email is nearly always created using a template in an email marketing software program. Here’s an example from the wonderful Kashi’s Indian Restaurant. Call to action buttons and other formatted links. Headings which stand out in different fonts and colours. These are what most of us think of when we think of marketing emails. Lots of images. Here’s an example (it’s what you get if you download our persona template). It looks more like someone sent it to you individually from their own email client. With so little formatting, the email doesn’t look ‘designed’. It’s just that the email is basically text. You can change the text font, size and colour. Note that some people call these ‘plain text emails’. These are emails which look as if they were sent from an email client. no automatic link in the url at the bottom of the screenshot.using continuous underline characters to make a line between different sections.You can see features of plain text email such as: Here’s an example – it’s an extract from an email HostPapa sent me when I opened an account with them (not that I have used them for years). They have to copy the url and paste it into a browser. If you want to include a link, you include the full url, including the or – but the recipient can’t click on it. These emails are just what they say they are. Understanding the three basic email formats 1. You probably haven’t thought about the format in months. You just open it every week or month and update the content. If you’re sending a regular email newsletter or update, you probably have an html template set up in your email marketing program. How closely have you thought about the format of your marketing emails? Questions like whether to use plain text or html, or how many images to include?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |